Wednesday, December 2, 2009

Naomi Klien, "Ads under Attack"

Naomi Klein wrote “Ads Under Attack,” which discussed the aspects of how advertising has taken over our country. This article takes place in New York and consults about a man name Jorge Rodriguez de Gerada. Gerada does not like the fact that billboards have taken over his area. The billboards advertise popular products such as beer, cigarettes, and cars. So to fix this problem he takes matters into his own hands and paints over the billboards in rust. He may think of it as a good act for his city, it is still considered a felony because he is vandalizing for what is already there. He claims that he has dodged being arrested a few times because he quotes that how poor neighborhoods already have problems with alcohol and drugs, advertisers do not need to influence his neighborhood even more. And with that, I respect for what Gerarda is trying to do. He is standing up for what he believes in and that is not advertising products in a area where the product already exist.

Reference: Klein, Naomi. "Ads Under Attack." (Eds) NO LOGO: No Space, No Choice, No Job. Picador USA: New York, 1999

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