This revolutionary article is part of a campaign that is attempting to change stereotypes of women. The campaign wants to empower women, broaden the definition of beauty and make the public aware of these issues. The article discusses how women are pressured to follow the patriarchal expectations set by society that is based upon conventional beauty. Finally the article discusses how the internet promotes traditional views of oppression and power. Though the article is informational it is mainly evaluated in the cultural context of Israel.
Reference: Lachover, Einat, and Sigal Barak Brandes "A Beautiful Campaign?." Feminist Media Studies 9.3 (2009): 301-316. Women's Studies International. EBSCO. Web. 10 Dec. 2009.
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