Glorian Steinem, "Sex, Lies, and Advertising"

“Sex, Lies, and Advertising,” was an article written by Gloria Steinem. This was an article that discussed the aspects of feminism and how advertising companies such as magazines use women to sell products. Advertisers have been using women to sell products since the late 1800’s, but according to Steinem, modeling has become the natural way to advertise and sell products, but is it right to do or no? Advertisers utilize women to virtually sell anything. Examples of products are alcohol, fragrance, cigarettes, credit cards, insurance, and even financial services. Steinem does not agree with the fact that advertising companies are using women to sell their products and I would have to agree with her. They are portraying women as “tools” draw in consumers who are in need of the product they are advertising. In a way, it is almost like they are brainwashing the consumers.

Reference: Steinem, Gloria. "Sex, Lies, and Advertising" in Simon and Schuster. (Eds) Moving Beyond Words. Touchstone, 1995